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Published: Mar 22, 2023 4 min read
Senior couple shopping for vegetables at supermarke
Money; Getty Images

As the cost of living rises, data suggests people are showing an increased interest in taking advantage of senior discounts to help them afford everything from groceries to gasoline.

The majority of Americans say they are living paycheck to paycheck amid heightened inflation, but those on a fixed income are often struggling the most.

Though inflation cooled to about 6% in February, more than half of retirees said in a survey that current Social Security benefits — which include the biggest cost-of-living adjustment increase in 40 years — simply aren't enough to keep up with rising prices.

Apparently, one way that older Americans are making ends meet is by using discounts that exist just for them. Yelp data shows that in 2022, the frequency of mentions of senior discounts in reviews of businesses jumped 36% compared to 2021, the company tells Money.