Is Black Friday Still Worth It? Most Shoppers Say No
By:
Mallika Mitra
Mallika Mitra
Investing Editor | Joined May 2020
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If you're planning on foregoing Black Friday shopping for a slow, leftover-pie-for-breakfast morning, you're not alone.
A whopping 76% of people strongly or somewhat agree that dealing with crowds the day after Thanksgiving just isn't worth it, according to a new survey from the data intelligence firm Morning Consult. Likewise, more than half of the 2,200 people polled by the firm believe the same deals you get on Black Friday will be available throughout the holiday shopping season.
